A Blueprint for Organizational, Team, and Individual Success

What's Inside?

The Excellent Experience is all about you!


"The Excellent Experience" provides a model for creating excellence that resembles building a house. There are four main sections - the raw materials, the foundation, the structure and the roof.


The raw materials include effective leadership, the right people on the team and a strategy for execution. The foundation of the "house" includes a mission, vision, principles and standards of behavior. The structure depicts five pillars of performance that guide strategic planning and provide balanced clarity of focus: quality, service, people, growth and finance. The roof represents three levels of performance that must be measured - individual, team and organization. When these elements are effectively assembled and deployed, the excellent experience emerges.

"You are uniquely designed for a specific purpose," Crouch tells readers. "The key is to find that purpose and pursue it with passion. This book will help you discover your purpose and become excellent in that which you are uniquely designed to do."


About the Author

C. David Crouch, excellentologist, is a consultant specializing in helping organizations, teams and individuals create and sustain cultures of excellence in all types of environments. He earned his bachelor's degree in business administration from the University of North Carolina - Chapel Hill and a master's degree in organizational development from Western Carolina University. He and his wife, Debbie, live in The Villages, Fla.